© 2019 by Carol Frer

About Me

Born and raised in Brescia (Italy), I moved to Bologna to study Sociology, where I discovered two things: an insatiable desire to try out new places, and an even stronger discovery thirst, that only research could improve.

Since then I have worked for some of the most known research and brand consulting agencies in Italy, UK, Germany and Turkey, and helped some of the most iconic brands of our time spot market opportunities, create new solutions and communicate them to the public.

I currently work at the Volkswagen Group Future Center Europe in Potsdam, where  we ideate and test mobility solutions for the future and we bring a "human touch" into autonomous vehicles. 

My areas of focus include: Innovation, UX, research, design thinking, marketing strategy, media and communication, creative development and consulting.

Brands I worked with

 

Adidas

Audi

BMW

Coca-Cola

Danone

Fanta

Ferrero

Fiat

GlaxoSmithKline

IKEA

InBev

Johnson & Johnson

King


 

Mars

Mercedes-Benz 

PepsiCo

Porsche

Procter & Gamble

Qatar Airways

Scania 

SC Johnson

Sprite

Toyota

Transport for London

Unilever

Volkswagen


 

Over the years I worked on projects for many well-known brands, amongst which:

Type of Projects

 

Brand positioning

Adv. campaign ideation

Media effectiveness assessment

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New product & services ideation 

Concept creation

Concept testing

BRAND & COMMS

INNOVATION

Over the years I have worked on a variety of projects, using the most various methodologies, keeping a strong focus not just in getting the insights, but integrating them in strategies first and operational rollout then.

Get in touch if you are curious and want to know more! 

Need-scoping

User-testing

Market opportunity identification

Market potential assessment

Feasibility & pricing research

UX & HCI

MARKET RESEARCH

 

Other Activities

Some other activities I have enjoyed doing:

SPEAKER AND LECTURER

Guest lectures and public speaking.

In this picture my speech at Qual360 Europe.

TEDx ORGANISER

Co-founded and curated TEDxBrescia, the first independent TED event of my city, with a team of 70+ volunteers and talks spanning from Space missions to Blockchain.

WRITER

Content contributor for Ninja.it, a leading online magazine about marketing and innovation in Italy. 

If your Italian is strong you can read my pieces here.