About Me
Born and raised in Brescia (Italy), I moved to Bologna to study Sociology, where I discovered two things: an insatiable desire to try out new places, and an even stronger discovery thirst, that only research could improve.
Since then I have worked for some of the most known research and brand consulting agencies in Italy, UK, Germany and Turkey, and helped some of the most iconic brands of our time spot market opportunities, create new solutions and communicate them to the public.
I currently work at the Volkswagen Group Future Center Europe in Potsdam, where we ideate and test mobility solutions for the future and we bring a "human touch" into autonomous vehicles.
My areas of focus include: Innovation, UX, research, design thinking, marketing strategy, media and communication, creative development and consulting.
Brands I worked with
Adidas
Audi
BMW
Coca-Cola
Danone
Fanta
Ferrero
Fiat
GlaxoSmithKline
IKEA
InBev
Johnson & Johnson
King
Mars
Mercedes-Benz
PepsiCo
Porsche
Procter & Gamble
Qatar Airways
Scania
SC Johnson
Sprite
Toyota
Transport for London
Unilever
Volkswagen
Over the years I worked on projects for many well-known brands, amongst which:
Type of Projects
Brand positioning
Adv. campaign ideation
Media effectiveness assessment
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BRAND & COMMS
INNOVATION
Over the years I have worked on a variety of projects, using the most various methodologies, keeping a strong focus not just in getting the insights, but integrating them in strategies first and operational rollout then.
Get in touch if you are curious and want to know more!
Need-scoping
User-testing
Market opportunity identification
Market potential assessment
Feasibility & pricing research
UX & HCI
MARKET RESEARCH
Other Activities
Some other activities I have enjoyed doing:
SPEAKER AND LECTURER
Guest lectures and public speaking.
In this picture my speech at Qual360 Europe.
TEDx ORGANISER
Co-founded and curated TEDxBrescia, the first independent TED event of my city, with a team of 70+ volunteers and talks spanning from Space missions to Blockchain.
WRITER
Content contributor for Ninja.it, a leading online magazine about marketing and innovation in Italy.
If your Italian is strong you can read my pieces here.